*an investigation

Everything started with this great video by this agency from London called ManvsMachine. And the certain people who are thirsty for knowledge and surf the infinite world wide web obviously aspire to understand a little bit more than just what the frock?! But when you google to frock, it just gives you Torfrock. Of course, google is trying to think ahead, but in this precise case I am not really looking for a German drummer’s Connection from the 70s. But when I then try LEO, it just gives me translations for nouns, there is literally no verb to frock. Oh well. Back to google: My hands now hammer the lines Frock me! into the keyboard. I cannot help but feel really stupid! All this effort takes us HERE. I am still as wise as before. Then finally I am making progress: I got result for the Chelsea Vintage Fashion market – Frock me! Chelsea. That’s at least a start. In the end my research took me to channel4.com. I then read the following: Frock Me, the new show on T4 starting on October 5th, is a celebration of all things fashion and music, presented by our very own Alexa Chung and top designer Henry Holland.

text by Eugen Braeunig