In dog we trust. That´s what the ad agency must´ve thought when they searched for a supersweet idea for their dogfood client. And guess what. They found it in a clip from animation studio Pleix. So they basically took the idea with the super slow-mo dogs jumping took away the neon triangle (lame) and voila´there goes the creativity. So in the future when a child asks me where the ideas come from will i have to say: You steal them from other people? Maybe, BUT: In web 2.0 it is pretty much impossible to rip somebody off, and Pleix clients are almost all from the advertising biz. So, best case they sold the idea for a shipload of cash,  kept their mouthes shut and waited for us blogging hysterics to make a fuss out of it and make their 2006 clip talk of the town…..just a thought. Anyway, great work everybody.