Of course that’s just a showcase! But somehow it’s an incredible one, don’t you think? All of a sudden we have all those shops here in Mitte. Nobody really knows when it happened but almost all houses are reconstructed, everything is neat and clean. Well, let’s just be grateful that not everything I just mentioned is boring and stiff. Far from it – there are still people in Mitte doing very cool stuff. And to my own surprise it is sometimes even big companies – like Hugo Boss in this case. Folks, it’s Christmas time after all … And everyone tries to present himself in the best light – logical, isn’t it?! But keeping it all a bit funky at the same time is just fine with me.

text and video by Eugen Braeunig