The idea’s both sick and genius. At the Frankfurt Book Fair, the Eichborn publishing house has invented the „fly-D-banner.“ The publisher, with a fly in its logo, attached small strips of paper onto the fecal-gourmet insects and let them take off. No fly was harmed in the event, but if flies can have sore muscles, then they must do now. Reminds us of the purple Milka chocolate cow and the advertising trend, Assvertsing. Who’s going to call PETA?